Friday, September 28, 2012

Best Marketing Books

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By Brett Miller

Here are the best 10 marketing books

1.) Insanely Simple (Ken Segall)

Description: Gain insights into the mind of Steve Jobs and listen in on the receiving end of his phone calls. Understand how Steve's obsession with Simplicity helped Apple perform better and faster, sometimes saving millions in the process.

Pros: Fascinating "Outsiders" look at Apple's business practices

Cons: A little repetitive with a lot of filler content

2.) Spent (Geoffrey Miller)

Description: Illuminates the hidden reasons for why we buy what we do. Spent applies evolutionary psychology to the sensual wonderland of marketing and perceived status that is American consumer culture. Miller starts with the theory that we purchase things to advertise ourselves to others, and then examines other factors that dictate what we spend money on.

Pros: The evolutionary approach to marketing is game-changing

Cons: It could be more condensed

3.) The Tipping Point (Malcolm Gladwell)

Description: The tipping point is that moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating concepts and ideas.

Pros: Entertaining read backed by interesting data

Cons: None. Read this book.

4.) Reality Check (Guy Kawasaki)

Description: Guy's for starting and operating great organizations. This book collects, updates, and expands the best entries from Guy's popular blog and features his inimitable take on everything from effective e-mailing to marketing techniques.

Pros: Kawasaki is engaging and articulate. Startup AND marketing advice

Cons: Doesn't live up to its true potential

5.) Delivering Happiness (Tony Hsieh)

Description: In his first book, Zappos CEO Tony Hsieh shares the different lessons he has learned in business and life, from starting a worm farm to running a pizza business; through LinkExchange (acquired by Microsoft for $265 million), Zappos (acquired by Amazon for over $1 billion in stock), and more.

Pros: Advice from an experienced entrepreneur. Fun mix of biographical insight and business advice

Cons: Great information on satisfying customers, but little on acquiring them

6.) Content Rules (Ann Handley)

Description: Content Rules equips you for online success as a one-stop source on the art and science of developing content that people care about. This coverage is interwoven with case studies of companies successfully spreading their ideas online-and using them to establish credibility and build a customer base.

Pros: Actionable and practical advice to get started

Cons: Needs more information on building a user base

7.) Made to Stick (Chip Heath)

Description: Made to Stick will transform the way you communicate ideas. It's a fast-paced recap of success stories (and failures)-the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the elementary-school teacher whose simulation actually prevented racial prejudice. Eye-opening and often surprisingly funny, Heath's book shows us the vital principles of winning ideas-and tells us how we can apply these rules to making our own ideas stick.

Pros: Entertaining with great case studies

Cons: A little longer than it needs to be

8.) Blink (Malcolm Gladwell)

Description: Blink is a book about how we

think without thinking, about choices that seem to be made in an instant-in the blink of an eye-that actually aren't as simple as they seem. How do our brains really work-in the office, in the classroom, in the kitchen, and in the bedroom? And why are the best decisions often those that are impossible to explain to others? Blink is full of answers

Pros: Wildly entertaining with great stories and fascinating data

Cons: None. Buy this book :)

9.) Enchantment (Guy Kawasaki)

Description: Enchantment, as defined by bestselling business guru Guy Kawasaki, is not about manipulating people. It transforms situations and relationships. It converts hostility into civility and civility into affinity. It changes the skeptics and cynics into the believers and the undecided into the loyal. Enchantment can happen during a retail transaction, a high-level corporate negotiation, or a Facebook update. And when done right, it's more powerful than traditional persuasion, influence, or marketing techniques.

Pros: Covers a wide range of startup and marketing ideas

Cons: Repetitive

10.) Brain Rules (John Medina)

Description: See how the brain works while using it in the process of reading this book! Most of us have no idea what's really going on inside our heads. Yet brain scientists have uncovered details every business leader, parent, and teacher should know - like that physical activity boosts your brain power.

Pros: Biological and psychological look at marketing. Fascinating.

Cons: Leans towards the academic side

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