Thursday, October 4, 2012

Crush It! Review

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By Brett Miller

Crush It is a book about culture. The author's first business book is an easy read and a great reminder for entrepreneurs (or anyone for that matter) to chase passion, not profits. Gary's unique 'write as you would talk' method is interesting at times and a bit distracting other times. It does follow his 'be authentic' advice.

The book has a few actionable items (mostly revolving around social media), so if you need a short course in building a culture through social media, it's worth looking into Crush It! Dave Kerpen's Likeable Social Media is also a great alternative.

The author can be self-serving at times, but it's not overwhelming. Many of his personal stories tie back in nicely with the overall theme of the book. Having said that, it does jump the line between autobiography, marketing and entrepreneurship quite often and not in an eloquent way. It almost feels like several blog posts smashed together with no real hierarchy.

The other major gaps lie within the data. I understand that ROI (return on investment) is difficult to measure in the world of social media, but some of the concepts are difficult to swallow with hypotheticals.

On the bright side, Vaynerchuk doesn't sugarcoat the lifestyle or work ethic of an entrepreneur by claiming "Get Rich Quick" or BS like that. For years I've been hearing, "why are you always working" or "come relax and watch some tv." To many entrepreneurs, work is fun. It isn't boring, it isn't a chore. It's what they choose to do when they wake up. It's what drives them out of bed. It's what inspires them. I've never heard an author understand entrepreneurial passion like Gary does. For that, I applaud him.

So without spoiling anything, here are a few highlights of the book:

Book Highlights

* Motivational stories inspired from the Author's personal experiences

* Why passion is important and how to find it

* How to build a personal brand online (and offline)

* How your actions effect the culture of your business and the attitudes of your employees

Overall, Crush It! is more of a battery than a business book. The energy keeps things entertaining and might inspire you to get up and get things done. If you're looking for a 'marketing focused' book, see my Top 10 Best Marketing Books.

If forced to choose, I prefer The Thank You Economy. It's a bit more structured and has a clearer purpose. Both books are worth reading, especially if you need a little inspiration.

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